01 January 2008

The New Year's Eve Ball!

Each year, millions of eyes from all over the world are focused on the sparkling Waterford Crystal Times Square New Year's Eve Ball. At 11:59 p.m., the Ball begins its descent as millions of voices unite to count down the final seconds of the year, and celebrate the beginning of a new year full of hopes, challenges, changes and dreams.

On October 4, 2007, the co-organizers of New Year’s Eve in Times Square (Times Square Alliance and Countdown Entertainment) unveiled the new LED Crystal Times Square New Year’s Eve Ball
at a press conference at Hudson Scenic
Studio in Yonkers, New York. 2008 year marks the 100th birthday of the New Year’s Eve Ball, a universal symbol of celebration and renewal.

The new Times Square New Year’s Eve Ball is more than twice as bright as the old one, with enhanced color capabilities and state-of-the-art LED lighting effects. Waterford Crystal crafted a beautiful new design for the crystal triangles on the Ball. Philips Lighting provided new solid state lighting technology that substantially increased the brightness, energy efficiency, and color capabilities of the Ball. And Focus Lighting developed a spectacular and unique lighting design for the new Ball on its 100th birthday.

“We should all look this spectacular at our 100th birthday party” said Jeff Straus, President of Countdown Entertainment, “The combination of Waterford Crystal and Philips LED technology have created a dazzling new look for this world-wide tradition of celebrating the New Year.”





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